When we attend exhibitions as customers, we are drawn to the stands we can see from a distance, the eye catching indoor signage featuring bright colours, quirky designs and a clear message. For those of us whose job it is to ensure our stands are effective, this can often be a daunting task, particularly when we are aware that everyone is going to be on their marketing game to attract their potential customers.
Energy Graphics are here with the perfect solution for signage challenges. With a quality print finish no matter the product and a huge range of colour palettes you can be sure that your exhibition stand will be the main feature of attraction at any event.
The importance of a catching stand design at your exhibition
There are so many factors to consider when it’s time to start designing your stand at your upcoming exhibition. Often, companies will be planning these stands well in advance to ensure they have the maximum impact to greet their customers when the event arrives.
Unless your exhibition visitors are already aware of your presence, the main way you will attract them to your stand to learn about your products and services is by creating a beacon to you in the form of your marketing. As soon as your visitors come through the main door, you want to be able to attract them to your stand with your exhibition display with impactful colours and a clear message. Once you get your customers to your stand, the rest is up to you and your team.
Not only can a catching stand design bring your potential customers to your stall, it can also lead to effective customer interaction and discussion regarding the sign that starts naturally. This can be used as a great ice breaker before moving into a more sales driven discussion.
Bringing in the customers with your graphics
Why not consider creating interactive exhibition stands, that draw your customers in and keep them talking. Gone are the days where we are able to just hand out leaflets, it’s now more important than ever to attract your customers and keep them engaged – interactive stands are a great way of ticking these boxes.
Incorporate your social media channels at every available opportunity. Encourage your customers to follow you on social media during your conversation as you are more likely to be remembered after the event if you come up in their feed or on their page.
Consider your logo placement when designing your graphics material. By placing your logo higher up on your material, this will attract your customers and they are more likely to remember your logo and brand in the future.
A variety of stand designs to suit your and your business
When you decide to host a stall at an exhibition, you will be given a choice of the size of event space you require and often, it will be up to yourselves as to how you dress this space. Generally, the larger the space, the more Sq footage you will have to showcase your products and services and use your marketing material in a clever way to give your customers a great understanding of what your company does.
Take a look at the below list to discover which marketing materials you could utilise in your event space:
- Roller banners
- Banners and canvases
- Backdrop signage
- Leaflets and posters
- Brochures and catalogues
- Floor graphics & pull up banners
When planning your upcoming exhibition, don’t forget to consider the clothing your staff will wear, as well as promotional goodies such as mouse mats and coasters and your business cards – you’re going to need a lot of those during the event!
Energy Graphics can supply all the above and more for your exhibition making us your complete service solution. We can work with you on all your promotional and stand materials including to support in design, quality images and brand continuity, so you can be sure you will be memorable long after the event has finished.
Bespoke exhibition stand graphics that work for you
Ultimately, your exhibition graphics need to work for you and your business. They should portray your brand values ethos so your customer gets the right idea as soon as they see you. For example, if you were a company with the sole focus of protecting the environment, you may give the wrong example if you turn up with 1000’s of brochures on non-recyclable paper.
Energy Graphics only work in an environmentally friendly way, from the ink we print with, to the material we use. Our materials don’t compromise on quality and we can work with you to create innovative ideas that promote your brand.
In order to achieve the perfect look for you, you need to feel you are able to work with the company you have chosen to bring your exhibition stand ideas to life. A company that recognises that every project is different and supports you to get the look you are trying to achieve. Energy Graphics are here to work for you on your designs and projects and create bespoke pieces that you are proud of and cannot wait to show off to everyone.
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Energy Graphics – your complete Exhibition solution
Energy Graphics specialise in creating the perfect event graphics for you and your business. Part of the larger Energy Group, we have been providing services and products to our clients for many years and as a result of this have a great reputation for our high levels of customer service and our ability to deliver the complete service solution from beginning to end.
For the ideal solution to all your event and exhibition requirements, contact Energy Graphics today to find out more information or to book some time with one of our expert team members. We guarantee that you and your customers will be blown away by the results.